OUR STORY
A Movement of Bold Faith
Repent And Believe started with a simple love for quality clothing, tasteful design, and most importantly, the powerful words of Jesus from the Gospel of Mark:
“The time is fulfilled, and the kingdom of God is at hand; repent and believe in the gospel.”
Mark 1:15
Founders Matt and Andy were inspired to create more than just a clothing line - they wanted a movement, one that stands for biblical truth and a life transformed by Jesus Christ. In a world that often steers away from faith, we’re here to encourage people to live boldly, stand firm, and wear their faith with confidence.
MORE THAN A LOGO
A Logo with Meaning
Our logo is more than a design; it’s a message. The reversed “R” in “R&B” represents repentance—a turning away, a complete change of direction. Together with the “B,” these letters form a cross in the centre, a constant reminder of where our focus lies: the truth of the cross and the life of Jesus at the heart of it all.
With every item we make, we want to encourage others to wear their faith openly, with purpose and courage. This isn’t just about clothing; it’s about inviting others to share in the message and the conversation.
STAND FIRM
Unashamed, Bold, and Ready
Our designs are a call to live differently. Every piece we create is a reminder to stand strong, stay true, and live unashamedly for Christ, even when it means going against the flow. When you wear Repent And Believe, you’re part of a movement that speaks up, lives boldly, and challenges the world around us to look a little deeper.
Thank you for joining us in this mission. We’re thrilled to have you with us as we bring this message forward - living and sharing the words that matter most.